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霍顿公司1978年成立至今,它已成升为全美最大的开发商,业务遍及美国25、74个城市。

 霍顿这速扩张的发展路径很容易令人联想到中国内地的开发商。在过去20多年的发展历程中,特别是在初期粗放的市场环境下,诸多内地房企把握住了市场机遇迅速崛起,不但很快完成了原始积累,而且以星火燎原之势迅速扩张至全国。

 霍顿式的激进其实是在明确了自身发展逻辑之后的理性选择。在其快速扩张的背后,是其对产品定位、开发模式以及成本控制的长期坚持。-

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什么是霍顿模式

One day, Horton the elephant hears a cry from help coming from a speck of dust. Even though he can't see anyone on the speck, he decides to help it. As it turns out, the speck of dust is home to the Whos, who live in their city of Whoville. Horton agrees to help protect the Whos and their home, but this gives him nothing but torment from his neighbors, who refuse to believe that anything could survive on the speck. Still, Horton stands by the motto that, "After all, a person is a person, no matter how smallo

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